Expert guides on ASO, user acquisition, retention, and app monetization. Actionable insights for mobile growth teams.https://appvia.io/en-ushttps://appvia.io/en/blog/what-is-user-acquisition/https://appvia.io/en/blog/what-is-user-acquisition/User acquisition (UA) is the process of gaining new app installs through paid and organic channels — and doing it at a cost that preserves lifetime value.Tue, 10 Feb 2026 00:00:00 GMTuauser acquisitionpaid mediamobile growthinstall campaignshttps://appvia.io/en/blog/what-is-aso/https://appvia.io/en/blog/what-is-aso/App Store Optimization (ASO) is the process of improving your app's visibility and conversion rate in the App Store and Google Play to drive organic installs.Thu, 15 Jan 2026 00:00:00 GMTasoasoapp store optimizationorganic growthmobile marketing